Content management (CM) is the process for collection, delivery, retrieval, governance, and overall management of information in any format. The term is typically used in reference to the administration of the digital content lifecycle, from creation to permanent storage or deletion. The content involved may be images, video, audio, and multimedia as well as text.

Content management process

Content management practices and processes can vary by purpose and organization. This can lead to differences in steps or terminology.

The stages of the content management lifecycle are:

  1. Organization: The first stage where categories are created, taxonomies designed and classification schemes developed.
  2. Creation: Content is classified into architectural categories.
  3. Storage: Content format and storage decisions are made based on ease of access, delivery, security, and other factors dependent on the organization’s needs.
  4. Workflow: Rules are designed to keep content moving through various roles while maintaining consistency with the organization’s policies.
  5. Editing/Versioning: This step involves managing multiple content versions and presentation changes.
  6. Publishing: The stage where content is delivered to users, which can be defined as website visitors or internal publishing via the intranet for employees.
  7. Removal/Archives: The final stage where content is deleted or moved to an archive when it is infrequently accessed or obsolete.